How can we intergrate digital experience of Alexa into retail environment?

Through our premium, statement fixtures, we started to use touchbar as part of the customer buying experience. Our goal is to develop the UX that conveys product information, allows customers to compare products, and sound comparison/hear me demo experiences. The touchbar experience interacts with other retail components such as the backer graphics and displayed devices, bringing to life Alexa’s campaign stories.

Project Category
UX/UI Design, Digital Design, Visual Design

Design lead

Tuesday Oct 5 2021