Lay’s believes life should be full of flavor, so we bring a touch of it to the world and to our senses. For the 2018 Champions League Final, we created an experience zone for fans to express and share their football emotions in a unique, engaging and playful way with colorful, dynamic content.

There are 3 activation zones:
1) Energiser - Move and generate energy to make the lights glow. The more energy you have the more the wall lights up.
2) Winning Celebration - Show your football emotion in a more expressive way, Strike a winning pose and your picture gets captured.
3) Hot or Cold - Hear the roar of the crowd and join in. the louder you cheer the hotter you get.
Brand Experience, Graphic Design

Creative Lead

Agency Partner           

Tuesday Oct 5 2021