How do we tell the story of “Love it, Live it” across all media in celebration of UEFA Championship?

Every single football player has one thing in common: We all love the game. But those that join the ranks of the world’s greatest want more – they want to live it. 

Pepsi’s integrated UEFA marketing campaign “Love it. Live it.” played out across all media during the tournament with the experiential activation being the climax to the project. “Love it. Live it.” featured five superstar football brand ambassadors and their journey from the streets to the stadium.

Pepsi will use art, photography and sport to tell the stories of how some of the best footballer players in the world live football - both on and off the pitch - bringing a unique take on the sport and the athletes to fans everywhere.
Project Category
Campaign Design, Graphic Design

Art Direction, Main Designer in 2D/3D application

Tuesday Oct 5 2021