Brief
How can we infuse flavors in Lay’s brand identity?
Summary
Everywhere, in every corner of the world, there are interesting and exciting experiences to be had. We make life flavorful by bringing variety to the world in every sense, from products to experiences.
In this campaign, we highlight the approach to the Visual Identity System that reflects the Make Life
Flavorful positioning.
How can we infuse flavors in Lay’s brand identity?
Summary
Everywhere, in every corner of the world, there are interesting and exciting experiences to be had. We make life flavorful by bringing variety to the world in every sense, from products to experiences.
In this campaign, we highlight the approach to the Visual Identity System that reflects the Make Life
Flavorful positioning.
Project Category
Brand Identity, Graphic Design
Role
Art Direction, M
ain Designer in 2D/3D application
Brand Identity, Graphic Design
Role
Art Direction, M
ain Designer in 2D/3D application
