Brief
How do we bring serendipitous wonder into life?
Summary
The Lemon Lemon escape is not just the physical escape to nature, it is an everyday lunch at the park, happy hour on a rooftop, and a spontaneous weekend getaway. These are the moments when you are being the real unfiltered you, being with the people that truly matter to you. Lemon Lemon will tap into these occasions & locations to advocate the everyday “escape” that urban millennials desire.
When urban meets nature. When modern meets nostalgic. The Lemon lemon life is about health & wellness, about food, travel, fashion. It’s about sipping away the summer afternoon with your favorite people. It is aspirational yet approachable.
How do we bring serendipitous wonder into life?
Summary
The Lemon Lemon escape is not just the physical escape to nature, it is an everyday lunch at the park, happy hour on a rooftop, and a spontaneous weekend getaway. These are the moments when you are being the real unfiltered you, being with the people that truly matter to you. Lemon Lemon will tap into these occasions & locations to advocate the everyday “escape” that urban millennials desire.
When urban meets nature. When modern meets nostalgic. The Lemon lemon life is about health & wellness, about food, travel, fashion. It’s about sipping away the summer afternoon with your favorite people. It is aspirational yet approachable.
Project Category
Brand Experience, Visual Design, Brand Strategy
Role
Art Direction, Lead Designer in 2D/3D application
Brand Experience, Visual Design, Brand Strategy
Role
Art Direction, Lead Designer in 2D/3D application
