Brief
How can we make on-brand hospitality program?
Summary
The PepCity hospitality program invited PepsiCo’s top tier customers to experience the excitement of the biggest football event in the world, the 2018 UEFA Champions League in Kyiv. Pepcity brings together multiple brands under PepsiCo banner, with the strength of individual brands magnifies under the power of one.
The elevated, premium hospitality program leveraged the buzz, pulse and craze of the Champions League Final to create an unforgettable, immersive experience to celebrate football and Kyiv culture. The energy and emotion of the Champions League Final were woven into the fabric of the PepCity experience.
How can we make on-brand hospitality program?
Summary
The PepCity hospitality program invited PepsiCo’s top tier customers to experience the excitement of the biggest football event in the world, the 2018 UEFA Champions League in Kyiv. Pepcity brings together multiple brands under PepsiCo banner, with the strength of individual brands magnifies under the power of one.
The elevated, premium hospitality program leveraged the buzz, pulse and craze of the Champions League Final to create an unforgettable, immersive experience to celebrate football and Kyiv culture. The energy and emotion of the Champions League Final were woven into the fabric of the PepCity experience.
Project Category
Branding, Graphic Design, Spatial Experience
Role
Creative Lead
Branding, Graphic Design, Spatial Experience
Role
Creative Lead
