Every single football player has one thing in common: We all love the game. But those that join the ranks of the world’s greatest want more – they want to live it.  In time with the live Final, Pepsi set out to host an activation at the UEFA Champions Festival to build brand awareness and salience for the highest-profile global sponsorship.

Pepsi’s integrated UEFA marketing campaign “Love it. Live it.” played out across all media during the tournament with the experiential activation being the climax to the project. “Love it. Live it.” featured five superstar football brand ambassadors and their journey from the streets to the stadium.

The activation incorporated cutting-edge technology to provide new, innovative, and shareable ways to engage with football and art. Igniting fan’s love for football and Pepsi’s new innovative flavours, the immersive, hi-tech activation encompassed a 360-degree projected interactive football game where players will walk in and stand on the field to play the game. The animation sizzle will be an immersive experience shown on all three walls and floor with projection mapping. After choosing the players, environment visual will automatically change so they can not only experience to play the game, but live it.
Brand Experience, Graphic Design

Creative Lead

Agency Partner           

Tuesday Oct 5 2021