Alexa at Best Buy
How can we introduce digital experience of Alexa within retail environment?
The Convergence Zone at Best Buy marks our first offline immersive retail experience, offering customers a space to learn, engage, and purchase the world’s best voice technology. "Life with Alexa" brings Alexa into an identifiable physical space—an abstract home design that showcases how seamlessly Alexa integrates into everyday life.
Three Distinct Areas:
- Enter & Exit
Customers step through the front door and experience everything Alexa can do when they’re at home or away. This comes to life through announcements, smart home adjustments, and Alexa security solutions. - Gathering
Customers engage with Best Buy’s Blue Shirts to explore Alexa products in depth, gaining personalized insights and recommendations. - Entertaining & Living
Customers discover the full extent of Alexa’s entertainment capabilities—sound, visuals, and content—all accessible through simple voice commands.
Through our premium, statement fixtures, we introduced the touchbar as part of the customer buying journey. Our goal is to create an intuitive UX that delivers product information, enables side-by-side comparisons, and enhances the “hear me” sound demo experience. The touchbar also interacts with backer graphics and displayed devices, bringing Alexa’s campaign stories to life.
Role: Art Direction, Main Designer in 2D/3D application
Pepsi “Love it, Live it” Campaign
How can we introduce digital experience of Alexa within retail environment?
Through our premium, statement fixtures, we started to use touchbar as part of the customer buying experience. Our goal is to develop the UX that conveys product information, allows customers to compare products, and sound comparison/hear me demo experiences. The touchbar experience interacts with other retail components such as the backer graphics and displayed devices, bringing to life Alexa’s campaign stories.