Pepsi “Love It, Live it” Campaign
How do we tell the story of “Love it, Live it” across all media in celebration of UEFA Championship?
Every single football player has one thing in common: We all love the game. But those that join the ranks of the world’s greatest want more – they want to live it. Pepsi’s integrated UEFA marketing campaign “Love it. Live it.” played out across all media during the tournament with the experiential activation being the climax to the project. “Love it. Live it.” featured five superstar football brand ambassadors and their journey from the streets to the stadium. Pepsi will use art, photography and sport to tell the stories of how some of the best footballer players in the world live football - both on and off the pitch - bringing a unique take on the sport and the athletes to fans everywhere.
Persona Rebranding
How do we humanize and personalize medical brand?
For real people looking to be healthier (but who wonder if they are doing what’s right for them), Persona is the Nutritional Wellness Coach that builds supplementation plans for your unique and ever-evolving needs. With trillions of possible supplement combinations out there, our Wellness algorithm designed by nutritionists zeroes in on what’s right for you, and our team of Nutritional Wellness Coaches guide you towards your goals, so you feel confident that your health is on the right track. Persona is built just for you, helping you pursue your health goals, every day.
Pepcity Event Branding
How can we make on-brand hospitality program?
The PepCity hospitality program invited PepsiCo’s top tier customers to experience the excitement of the biggest football event in the world, the 2018 UEFA Champions League in Kyiv. Pepcity brings together multiple brands under PepsiCo banner, with the strength of individual brands magnifies under the power of one.
The elevated, premium hospitality program leveraged the buzz, pulse and craze of the Champions League Final to create an unforgettable, immersive experience to celebrate football and Kyiv culture. The energy and emotion of the Champions League Final were woven into the fabric of the PepCity experience.
Alexa Retail Graphics
How can we introduce digital experience of Alexa within retail environment?
Through our premium, statement fixtures, we started to use touchbar as part of the customer buying experience. Our goal is to develop the UX that conveys product information, allows customers to compare products, and sound comparison/hear me demo experiences. The touchbar experience interacts with other retail components such as the backer graphics and displayed devices, bringing to life Alexa’s campaign stories.