Amazon Devices Fixture
How can we bring Alexa within physical space?
By putting Alexa at the center of the experience and leaning into her personality, we create an engaging system that stands out and draws people in. Just like Alexa, we want to create interactions that are personable, relevant, and relatable.
Inspire at 10’
Create an approachable physical environment that attracts customers and takes them on a personalized path to purchase
Engage at 3’
Show (don’t tell) the benefits of ownership, engaging customers with unexpected voice solutions to illustrate what Alexa and our devices can bring to people’s lives
Educate at 1’
Address key barriers, explaining which devices are right, how easy it is to get started, and how to use them effectively
IZZE Retail Playbook
How do we bring serendipitous wonder into life?
When IT JUST IZ, it doesn’t fit into a box. It isn’t a musician or a student. A unicorn or a bro. Straight or gay. It can be all of the above — or none — and then some.
When IT JUST IZ, it’s a serendipitous experience that can’t be defined, but just feels right. It’s about playing, trying, recombining.The most interesting people, places, experiences are the ones you can’t quite define. We bring serendipitous wonder to the over-constructed world of teens, by delivering experiences so wonderfully undefined and free from labels, that for those who get it, no explanation is necessary.
Sorta soda, sorta juice, sorta sparkling water.
Amazon Devices Quick-Deploy Shippers
How can we make a temporary display look branded and visually appealing?
Following the launch of Alexa's permanent retail display, we extended its design language into a quick-setup, quick-deploy retail display unit crafted for short-term use—typically for promotional or seasonal events. These temporary shippers are made from lightweight, cost-effective materials like cardboard or corrugated board and come pre-packed with products for effortless placement in stores.
Designed to capture attention, temporary shippers highlight new products, limited-time offers, or holiday promotions. They are strategically positioned in high-traffic areas such as aisles or checkout counters to maximize visibility. Once the promotion ends or the inventory is sold out, the shipper is removed or discarded.
Lemon Lemon Retail Playbook
How can we bring the refreshing, bubbly goodness to life in a way that captivates and delights?
The Lemon Lemon escape is not just the physical escape to nature, it is an everyday lunch at the park, happy hour on a rooftop, and a spontaneous weekend getaway. These are the moments when you are being the real unfiltered you, being with the people that truly matter to you. Lemon Lemon will tap into these occasions & locations to advocate the everyday “escape” that urban millennials desire. When urban meets nature. When modern meets nostalgic. The Lemon lemon life is about health & wellness, about food, travel, fashion. It’s about sipping away the summer afternoon with your favorite people. It is aspirational yetapproachable.