Alexa at Best Buy
How can we introduce digital experience of Alexa within retail environment?
The Convergence Zone at Best Buy marks our first offline immersive retail experience, offering customers a space to learn, engage, and purchase the world’s best voice technology. "Life with Alexa" brings Alexa into an identifiable physical space—an abstract home design that showcases how seamlessly Alexa integrates into everyday life.
Three Distinct Areas:
- Enter & Exit
Customers step through the front door and experience everything Alexa can do when they’re at home or away. This comes to life through announcements, smart home adjustments, and Alexa security solutions. - Gathering
Customers engage with Best Buy’s Blue Shirts to explore Alexa products in depth, gaining personalized insights and recommendations. - Entertaining & Living
Customers discover the full extent of Alexa’s entertainment capabilities—sound, visuals, and content—all accessible through simple voice commands.
Through our premium, statement fixtures, we introduced the touchbar as part of the customer buying journey. Our goal is to create an intuitive UX that delivers product information, enables side-by-side comparisons, and enhances the “hear me” sound demo experience. The touchbar also interacts with backer graphics and displayed devices, bringing Alexa’s campaign stories to life.
Mtn Dew x NBA All Star Celebration
How can we bring Mtn Dew’s brand essential into physical space design?
In time with the 2017 NBA All Star Weekend in New Orleans, MTN Dew set out to host an activation to build brand awareness and celebrate the greatness of basketball’s best. Inspired by Mountain Dew’s inherent glacial/terrain graphic language, the space is fully transformed with large polygonic masses charged and neon color to make a truly remarkable fan experience.
Referencing Dew branding of mountainous/glacial forms, all structural elements was made up of sharp angle shapes while creating an abstract and contemporary high energy enviroment. At the core of event is the stage, the central fan experience during ASW. Use of full 360 screen with kinetic projection and pulsing light charges makes the stage the icing on the cake moment for the DEWxNBA space.
Brisk x Black Panther
How can we celebrate two iconic brands together?
To celebrate the Black Panther Film’s launch, Brisk partnered with Marvel Studios’ Black Panther to host an exclusive event experience during NBA All-Star Weekend in LA. The exhibition features interactive Marvel-inspired installations, and debuted co-star Michael B. Jordan’s Creators Class, a program that links a collective of industry leaders with up-and-coming creative visionaries in urban arts for mentorship and collaboration opportunities.
Additionally, Brisk launched a limited-edition set of cans featuring characters from the film. Throughout the weekend, the space welcomed over 1,000 attendees while garnering 11 million social impressions and 61 million media impressions.
Bareminerals Bounce & Blur
How can we create a world of bold colors, playful textures, and blur the lines between fun and fabulous?
To celebrate the launch of Bare Minerals' new product line, Bounce & Blur, the event focuses on a theme of playfulness, self-expression, and creativity. Featuring the Bounce & Blur eyeshadow palette and blush, these innovative products showcase breakthrough bouncy powders with irresistibly touchable textures. Inspired by this exciting launch, the event brings the spirit of 'bounciness' to life with playful, vibrant elements like colorful spheres, encouraging attendees to be bold, creative, and have fun.
Casa Buchanan’s x J Balvin Latin Grammy After Party
How can we create
a compelling environment that provided a swinging door for influencers?
To celebrate the Latin Grammys, Casa Buchanan’s partnered with J Balvin to host an exclusive after-party. The event began at The Barbershop, where guests were welcomed by brand ambassadors and had the option to enjoy a barbershop experience before entering the hidden speakeasy. Inside, a 1920s-inspired photo moment set the stage for the vibrant night ahead. The highlight of the evening was the personalized cocktail experience, where bartenders used barbershop tools to hand-cut garnishes and straight razor carve ice. Guests customized their Old Fashioned with their choice of Buchanan’s whiskey, syrup, bitters, and garnish. Another standout was the Rio De Putumayo cocktail, featuring Buchanan’s rich cocoa and spice notes. Guests watched in awe as their drink cooled through a copper still, releasing aromatic steam. Blending music, mixology, and immersive storytelling, the Casa Buchanan’s x J Balvin after-party delivered an unforgettable celebration of Latin culture.