Alexa at Best Buy
How can we introduce digital experience of Alexa within retail environment?
Through our premium, statement fixtures, we started to use touchbar as part of the customer buying experience. Our goal is to develop the UX that conveys product information, allows customers to compare products, and sound comparison/hear me demo experiences. The touchbar experience interacts with other retail components such as the backer graphics and displayed devices, bringing to life Alexa’s campaign stories.
Pepsi “Love it, Live it” Campaign
How do we tell the story of “Love it, Live it” across all media?
Every single football player has one thing in common: We all love the game. But those that join the ranks of the world’s greatest want more – they want to live it. Pepsi’s integrated UEFA marketing campaign “Love it. Live it.” played out across all media during the tournament with the experiential activation being the climax to the project. “Love it. Live it.” featured five superstar football brand ambassadors and their journey from the streets to the stadium. Pepsi will use art, photography and sport to tell the stories of how some of the best footballer players in the world live football - both on and off the pitch - bringing a unique take on the sport and the athletes to fans everywhere.
Role: Art Direction, Main Designer in 2D/3D application